Business Your Way.

TheContract.Shop was created by attorney Christina Scalera as a way for creative entrepreneurs, online educators + course creators, coaches and wedding professionals to take control of their business, set thoughtful boundaries with clients and most importantly, get PAID fairly and on time.

Are You Making These 3 Huge Branding Mistakes?

YOU DO THIS:

Choose a generic name or symbol to "distinguish" your brand.

INSTEAD, DO THIS:

Choose a name that alludes to the service or products your company offers.

Distinguish is in quotes because you're not actually distinguishing anything when you choose a generic name with a generic logo or graphic. One example I use over and over are yoga studios. For some reason, every yoga studio thinks if they don't have a lotus flower, Buddha or Ganesha (the elephant with all the arms) in their logo, no one will know they are a yoga studio. Additionally, there are so many of them out there named "[Spiritual Yoga Word Here] Yoga." While I'm certainly not a naming expert, I do know the value of choosing a name that tiptoes around your subject. For example, there's a studio in Woodstock, GA called Ember Yoga. This is such a better name than "Woodstock Hot Yoga." It's interesting, a bit intriguing and alludes to the fact that their yoga is held in heated rooms. And not to toot my own horn (okay, I am a little) but my private yoga service catering to brides is called Something Blue Yoga, NOT "Atlanta Bridal Yoga."

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YOU DO THIS:

Advertise to the same people your industry peers are advertising to.

INSTEAD DO THIS:

Advertise to people unfamiliar with your industry BUT who are likely to be interested.

Creative entrepreneurs and yoga teachers tend to have a very bad habit of advertising to the same populations their industry peers advertise to. The result? Lots and lots of competition. When we are immersed in our chosen field, it's easy to forget how many people outside of the ones we relate to all the time DON'T KNOW about our product or service. For example, when I'm wearing my attorney hat, I'm always shocked at how many attorneys don't even know where to start to get to a yoga class. And God forbid they need any kind of website or graphic design or beautiful airy photography... they wouldn't find it. They don't have the time or the know-how to get to the kinds of Facebook groups and forums where all you lovely creatives hang out. That's why you need to go out and find them. When you're looking for new clients, contact the people you could teach, not the people you do teach.[tweetthis remove_hidden_hashtags="true" remove_hidden_urls="true"]Contact the people you could teach, not the people you do teach. #smallbiztips #creatives[/tweetthis]

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YOU DO THIS:

Give potential customers/clients too many choices or make your choices very ambiguous.

INSTEAD DO THIS:

Give potential customers/clients three clear choices. One is two few and four is too many.

As creatives and entrepreneurs, our minds are going a million miles an hour at any given moment. We have so many good ideas- too many, really. It's hard to focus on one area or proceed in only one direction when the possibilities feel endless. Part of maturing as a business owner is learning to pick your battles, err, paths. Choose one thing you want to be known for and good at and put your all into that project, direction, lead or client base. This can be really scary- it's much easier to say, "I do this, but I also do this, and this and this." That way, if one of your options fails, you still have many more to 'fall back' on. When you proceed courageously in one direction, there is no fallback option. State your service clearly and concisely, then list three packages that appeal to your dream clients/customers. For example: Design Package 1 includes X,Y and Z and costs $100, Design Package 2 includes X, Y, Z, A and B and costs $200. Design Package 3 includes X, Y, Z, A, B, C and D and costs $300.

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