This post is part two of a three part series. Read the first one here.
6. You're scared to start, so you don't.
Part of you knows if you don't try, you can't fail. So you don't try. Action is risky, sitting there doing nothing is safe. But doing nothing isn't getting super-happy, fun emails from amazing clients. Doing nothing isn't speaking at conferences and workshops. Doing nothing isn't getting out there and making friends. Doing nothing sucks. Do something!! You might just have a dud business idea, or lose some time in the process of finding your calling, but who cares if you find your calling and happiness in this one, short, wild, precious life?
7. You're scared you have a bad business idea.
I did. So what? You'll never find out what works and what doesn't if you don't try. Here's a painfully obvious piece of proof about how poorly my last business did compared to this one:
If you have a bad business idea, you'll know it because it feels like you're hitting wall after wall. Everything is an uphill battle and nothing seems to work. You may have some little tiny successes, but tiny successes aren't huge ones, and they'll break your biz.
In my case, I had to tweak my business idea a lot, but I was able to transfer and utilize 90% of the skills I'd learned in my last business.
Just because your business fails, doesn't mean you have to.
8. You're not investing in your business.
When you're not investing in your business by seeking further education, attending workshops and conferences or spending money on tools to help your business run better, you're not invested enough to make your business succeed. Whether you invest by saving up the money somehow, selling furniture and sleeping on a mattress on the floor or by taking out a loan from a friend or credit card company, it's important to keep your wallet open if you want your business to succeed. Building a business that's successful isn't free or cheap but it can be affordable. Look for workshops and online education that fit your price point or offer payment plans. Look for free podcasts or videos (or this blog!) that can teach you what you need to know to get to the point where you can start making those bigger investments in your business. More than anything, don't be afraid to pull out your wallet for tools that help your business grow, like a great web hosting company or beautiful site template.
9. You want to fail.
If you find yourself saying things like, "Well she had this and I don't so I don't expect my idea to succeed. If only I had this thing/money/time!" or even "I have this great idea I've been sitting on for awhile, but I haven't found the perfect way to release it yet, I want to keep working on it for a few more weeks/months/years" or something similar, you want to fail. "But, Christina, that's so mean! Of course I don't want to fail!"
Sorry, but you do. An excuse is just that- an excuse. It's not an actionable step you're taking in the right direction, or even a mistake you're making that you can later learn from. It's just a way to procrastinate and avoid failure, but in the process, you've not only failed yourself-- you've also failed everyone who loves you and wants to see you use your talents to do the things you love to do.