What can I trademark?
- Course names, logos and taglines
- Business names, logos and taglines
- Service Package names
- Blog Names or logos
- Newsletter Names or logos
- Product names
When is the best time to register your name/logo/tagline?
Right. Now. It’s a myth that you should wait “until you get big enough,” or “until you have sales.”
Waiting could cost you a fortune.
Plus, there’s a special kind of trademark that allows you to call dibs on your name… sometimes years before you ever use it.
That means you can claim the name for a course idea you have, then create the course later!
And, while you’ve been taking your time to develop your course, no one else is allowed to use your name in the meantime.
Every day you wait makes it more and more likely someone could come along and take your dream name.
Are there any additional costs besides the enrollment in the course?
Yes. When you file a trademark, the government requires a filing fee to process your application. I mean, it’s the government… they always want more money. The fee is $325 per trademark application, with the government requesting $225 up front to file your application and then $100 about a year later to finalize it.
Who is this course for?
- Online course creators
- Newbie business owners who want to dot every “i” and cross every “t”
- Advanced business owners who “forgot” to trademark their stuff
- Baby Lawyers (they don’t teach you this stuff in law school!)
Who is this course NOT for?
- Fine Artists looking to protect their paintings
- Businesses that have the funds to hire an attorney every time they need a trademark
- Someone who has already applied for a trademark registration through a “discount” legal site (like Legal Zoom) and received a rejection--- sorry! You’ll need a lawyer to clean that mess up for you :(
I’m not in the United States-- is this course for me?
This course is for anyone who sells their services or products to people in the United States. A US trademark registration is the gold standard across the world (#sorrynotsorry other countries).
If you are selling in, marketing to, or afraid of getting ripped off by those scandalous Americans (oh haiiiii!), then you’ll want a US-based trademark registration, possibly by itself or in addition to a trademark registration in your native country.