Ever get tired of the Buy! Buy! Buy Now! Messages that show up in your Facebook or Insta feed every half minute?
Yeah, us too.
If you just knew this one secret you’d make a million bucks…
This is a limited time offer that you’ll never see again…
There’s only a few spots left and if you want to change your life, don’t skip this opportunity…
Teaching high pressure, fake urgency sales tactics are at the core of many marketing guru’s curriculums. So many of us feel like we “have” to use these tactics in order to sell our services and products and make enough money to keep our businesses sustainable.
But to be honest with you, these “bro marketing” techniques are 1) exhausting, 2) require constant attention, and 3) don’t build trust with the client.
So today I’m here to tell you that building a marketing strategy that focuses on your relationship with the customer instead of psychological pressure tactics and hyped up sale cycles can pay off in the long run.
Can you really make enough income and stay in business if you don’t use the same pushy sales tactics as everyone else?
I’m here to tell you that yes, absolutely you can.
In 2018, The Contract Shop shifted away from these tactics and started focusing on improving the customer experience that we offer clients.
I won’t lie, there were a few rough months as we shifted over and worked hard on our backend offers and systems… but once we gained a little traction and the new strategies started working for us, things picked up and started going better than ever.
Interested in learning what we did and implementing those lessons in your own business?
Well you’re in luck, because I’m going to tell you exactly what we did.
1) Offered better, more useful bonuses with each purchase
People like free stuff, right? Well let me tell you… they like it even better when that free stuff helps them use the stuff they bought even more effectively!
Instead of using an endless string of limited-time bonuses to entice buyers, we decided to create a bonus that goes along with every contract in the shop… with lifetime access!
One of the things my team and I put together in the last few months is The K Club™, our exclusive membership portal that shows you how to use and customize your new template to make it work for you and your business, and repurpose your contract if you have more than one business so that you get the most for your money.
Every business owner needs a contract, but we also got a lot of questions about how to implement and customize the contract templates we offer.
So instead of making clients figure it out on their own or answering each question individually, we created a course that walks you through the process.
2) Built better internal systems
I don’t know if you noticed, but the view around here changed recently.
Because we updated and redesigned the website to make it easier to use and a better user experience for anyone who cruises by looking for information!
That means that blog posts and products are sorted by category, there’s quick start product catalog for each of the most common industries we serve, and the check out process is quicker and easier than ever.
None of this would show up on a “guru’s” top ten list of marketing must-dos, but with our focus on making sure our peeps have exactly what they need, when they need it, it was definitely on our top ten list.
3) Knocked our communications out of the park
I send out an email weekly with info about contracts and what’s going on in my biz, but it’s not sales sales sales all the time. In fact, I focus on making sure that I offer something useful (usually pertaining to the legal side of business) each time, and recently created a TL;DR section that goes at the top for those crazy busy creative entrepreneurs who barely have time to skim an email before they’re off to the next thing.
We also updated our content strategy, refining the topics even more to make sure that each post is on point and answers an actual question that we get from the public at large.
The point is that we’ve shifted away from focusing on us to focusing on you… and frankly, our long game is paying off.
It’s kind of a scary shift, especially when the internet community at large is screaming that you’re doing your marketing “wrong,” but going from “bro marketing” to “client focused marketing” is entirely doable! What is one small shift you can make today?
By the way, if you’re looking for sustainable, attainable growth (vs. the Gary Vee freight train of burnout + "bro marketing" taking over our Facebook feeds), join my next two-day workshop.
By Sunday evening, you’ll have an enticing, engaging, signature piece of client-capturing content you can use over and over again to sell your services or products. Click here to learn more or sign up for $97.