It’s the most wonderful time of the year: Black Friday sale season!
I know that some business owners might think I’m a bit strange forlovingBlack Friday and Cyber Monday — these sales can be incredibly stressful for some. Especially if you’ve had to field a ton of customer service inquiries during or after your last sale. #Ugh.
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Over the last few years at The Contract Shop®, we’ve refined our Black Friday and seasonal sales so they’re much less stressful and way more fun (at least for me). Of course, it wasn’t always smooth sailing and I’ve also learned a few things along the way.
OK, maybe a lot of things.
Mostly, though, I want to make sure YOU feel good about everything, and that you are covered before your big sale goes live. I know that your inbox is going to be full regardless — people will always have questions. But it’s no fun to answer refund requests, promotion/discount questions, and (unfortunately) messages from a few cranky pants.
Basically, you’ll want to make sure you have:
- An SSL certificate to protect and encrypt customer payment data. This is legally required, soooo…
- A clear refund policy. All our templates include a 14-day, any reason refund section, but you can choose a window (or a no-refund policy) that works for you. You just have to state it clearly and make sure it’s on your site!
Luckily, my signature course is just $14 for a limited time… and it walks you through everything you need to make sure your site and business are covered for Black Friday and beyond.
So happy selling! Because, you got this.