This post was first published on The Collaborative, a blog by Elle & Company.

Adding a page to your blog that contains a privacy policy and any other pertinent legal disclaimers is not only smart, it can keep you out of legal trouble with the Federal Trade Commission (FTC). This is especially relevant if your blog contains advertising, allows readers to make comments, or you collect emails for a newsletter.

Privacy policies are required on any web page that collects information from consumers. This can include cookies your website places on your readers’ browsers.

Moral of the story: If you have a website, you could be breaking the law if it doesn’t have a privacy policy. It’s also a good idea to convey to your readers what you are doing (or not doing) with their information. When you are transparent with your readers like this, it builds their trust in your website, opinions, products and services…

Keep reading the full post on The Collaborative >>