Your Terms and Conditions outline the legal relationship between your business and the user of your website or service. Terms and Conditions should cover topics such as website access and how you use user-generated content, like a comment they made on an Instagram post about your amazing customer service. If you sell products or services, your Terms and Conditions will also contain guidelines for payment processing and customer refund policies,among others.
On the other hand, Terms and Conditions are not regulated documents so you aren’t required to have them by any sort of governing body. We do, however, highly recommend you do becausethey’re an important layer of protection that can reduce your business risk.They’re also especially useful in helping you run your business — they’ll provide guidelines and clarification on how you’ll handle any disputes or issues.
Let’s look at an example that happens nearly every day for a digital business owner. Imagine a customer emails you to ask for a refund 90 days after they completed their purchase. If you have a solid Terms & Conditions on your website, you can link the customer to that page and show them how it clearly states that all returns must be made within 30 days. Since they agreed to the terms during checkout, you have solid documentation on your side if the customer decides to file a chargeback with their credit card company.
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