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What Is Included in Web Design Services?

What is Included in Web Design Services?

Web design is a combination of several essential services that cover three core areas of a website: software, hardware, and human resources. The software aspect involves programming and coding, while the hardware part includes server space, disk space, bandwidth, and so on. 

The human resources aspect involves the personnel you hire to design the website, including graphic designers, copywriters, etc. You need to be aware of these elements when drafting your designer contract to ensure that it covers all of these aspects.

Besides, your web design services depend on the area of web design you wish to pursue. So, start by asking yourself these questions: 

Once you know the answers to these questions, you can easily figure out the best web design services to offer and what you need to do to acquire the skills necessary to pursue your preferred web design career path.

Common Web Design Services to Offer

Whether you’re working as a freelancer or as part of an agency, there are many web design services you can offer your clients. The more services you include in your portfolio, the more revenue you’ll earn.

So, what are the five areas of web design you should pursue? Here are the five most common web design services you should consider for your career:


This is the first and most important part of web design because it determines the overall layout of the website. You are expected to create a layout that’s seamless and friendly to the user.

A wireframe is the blueprint of the website–it will guide you throughout the web design process because it outlines how each part of the site is laid out and the kind of content that will be included on each page.

Logo and Graphic Design

Every business needs a unique logo for their website. As a web designer, you’ll be expected to design the logo for every website you design, especially if you design the site from scratch.

Sometimes, clients will hire you to redesign their existing site. In these cases, they might request you to redesign their logos, especially if they want to update their brand. So, logo design is a core service in web design.

Many clients, especially if they haven’t worked with you before, may contract you for smaller design tasks initially, and then offer you a contract for web design after they’ve seen your work. There are many other branding materials you can design for your clients as part of web design. 

These include digital brochures, infographics, charts, labels, ads, and more. These elements are important for making a website more attractive and informative. This is why we recommend you include graphic design in your web design package.

User Interface (UI) and User Experience (UX)

As a web designer, you should be able to come up with unique and user-friendly web designs that the intended users can interact with effortlessly. The UX service involves creating seamless and relevant designs that meet the needs of the intended user.

UI designs, on the other hand, involve creating the right visual and interactive elements of a website, including menus and buttons. Aside from being user-friendly, these elements should be visually appealing to give users the best experience when interacting with a website.

UX and UI design services are required when designing a website from scratch and when redesigning an existing website. So, having these skills will give you an edge over your competitors–but these services are considered part of the software aspect of web design.


A good web designer should be familiar with copywriting because the two go hand-in-hand. Copywriting involves creating content for a website. Once you design different web pages and sections of a website, you’ll need to fill them with information that explains what they’re about.

Your target users will rely on the information available on the website to understand what the site offers and what they’re expected to do. This content can come in the form of: 

  • Text
  • Images
  • Videos
  • Infographics
  • Charts
  • Brochures

A Contract

Lastly, make sure your web design contract covers all these services so that you can expand your revenue stream. Some clients will require just one aspect of your web design service package, while others will require a bit of everything.

Having a contract already prepared that can be tweaked and customized to meet the demands of your client’s project will show that you are professional and to be taken seriously in this industry. To set up your contract developed by lawyers, check out The Contract Shop® today!

Kevin Gallagher
Kevin Gallagher

Kevin Gallagher is the CEO of The Contract Shop®, a contract template store for creative entrepreneurs, freelancers, coaches, and more. His background is in helping online businesses grow, having previously worked at Allbirds managing part of their operations. He is proud to report that his digital artist wife Mandy is a happy customer of The Contract Shop®, and his main motivation is to help as many people like her as possible with the tools that they need to confidently manage their businesses.

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